Sophisticated Web Based Content Syndication
Consumer use of the Internet to source local personal and professional services (dentist, chiropractor, veterinarian, accountant, lawyer...) continues to grow. This is called "local search" and, due to its cost effectiveness, local search internet marketing spend is gaining market share on traditional media like the yellow pages, radio, TV, newspaper...
The challenge for many local service providers is developing and maintaining an adequate Internet presence to capitalize on this local search trend. And, without an effective Internet presence, many small businesses become uncompetitive or unprofitable as they’re forced to spend too much on traditional media.
Vortala addresses this challenge. Through the use of proprietary content syndication software, Vortala allows small businesses to present a world-class Internet strategy for less than 1/10th the cost of managing an equivalent strategy independently.
Vortala powers small businesses within selected vertical markets to dramatically reduce the cost of new client acquisition and dramatically increase client retention and referrals.
Vortala current powers websites for more than 1100 health care practitioners. Visit our lead business, Perfect Patients. And our new business Vet Media is scheduled for launch later this year.
Contact Stephen Anson direct on +1 (303) 317 5723.
About Stephen Anson
Stephen, 43, is married with four young children. He resides near Perth in Western Australia in a semi-rural, foothills community.
His first career was as a solo pianist/vocalist and he owned a jingle/music production business. He sold this jingle business in 1987 and went to live in London for 3 years where he transitioned his career into the recruitment and HR consulting field.
In the 90s and up until 2003, Stephen founded and grew a recruitment and HR consulting business. At its peak, this firm had 20 staff and annual fees of about A$5m.
In the early 2000s Stephen transitioned his career into the health care and human services sector including:
- 6 years on the Board of a private hospital, Bethesda Inc. A 350 staff, $25M pa business. In 2006/07, Stephen was the Chairman and orchestrated the sale of the hospital to a larger health care group.
- Currently on the Board of one of Australians largest human services providers, Mission Australia with 4000 staff and an annual budget of $300M.
In 2003, Stephen placed his recruitment company under management and started a software company, Vortala. For the first 2 years, leading up to the launch of PerfectPatients.com, Vortala was an R&D company.
He sold his recruitment business in 2007. A management buy-in.
Stephen's current plan is to build Vortala over the next 5 – 7 years and then sell the business to a larger media group. Or publicly list the business.
Contact Stephen on +1 (303) 317 5723.