ABOUT THE ROLE

As a SEO Specialist, your mission is to attract and convert visitors for Vortala’s marketing team through on-and-off-page SEO, content strategy and conversion rate optimization. Collaborating closely with the Marketing Specialist, Marketing Designer and Marketing Team Leader, this role reports directly to the Manager of Marketing.

To keep pace with the ever-changing digital landscape, you’ll be provided with ongoing training and development opportunities.

Your specific role responsibilities include:

• Identify target audiences by analyzing key metrics, competitor ads and strategy, social media landscape, etc. to drive external traffic to Perfectpatients.com and Smilemarketing.com.
• Perform keyword research and audits to recommend blog posts, content clusters and landing pages that attract and convert inbound traffic.
• Maintain technical SEO best practices for our sales sites, including site speed and up-time, mobile friendliness, adherence to Google Terms of Service, inbound links, etc.
• Identify meaningful influencer alliances and pursue backlinks, as appropriate.
• Perform research, including surveys, A/B testing, and UX analysis, to generate and share insights about conversion funnels.
• Collaborate with designers and development to apply on-page and structural changes.
• Use Google Optimize or similar to design and implement multi-variant tests with verifiable hypotheses. Track results, then prepare regular performance reports.
• Participate in weekly meetings with the Marketing team to review WoW, MoM and YTD results and suggest improvements.
• Help expand our outreach efforts into new verticals, geographies and brands through SEO.
• Recommend new channels, audiences, techniques, content, tools and strategies, as needed.

HOW TO SECURE AN INTERVIEW

To be invited for an interview, you should possess the following skills and experience:

• Minimum of 5 years’ experience in SEO and conversion rate optimization.
• Proven success in lead generation through white-hat SEO and CRO.
• Demonstrated knowledge of inbound marketing best practices.
• Superior communication skills across a cross-functional, distributed team.
• Commitment and passion to stay current with the latest industry trends.
• Exceptional attention to detail and organizational skills.

Experience in the health profession and working with doctors is desirable but not essential.

Although there is flexibility on the work schedule, you would need to be available for weekly meetings during normal business hours 9am-6pm EDT/EST (UTC-4/UTC-5).

Ready for a new challenge with a company that cares deeply about you and your development?