Digital Marketing Associate
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Family-Friendly Hours & Work from Home
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Fast-Growing Digital Marketing Leader
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Healthcare Focus…Helping Doctors Succeed
In 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet.
Today, our dedicated team of 70 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and lead their digital strategy.
Our core values are Trust, Service and Innovation. Our team culture is based on practicing an Outward Mindset which is the simple idea that, “our success is a by-product of helping others succeed.”
Is our culture a good fit with your work and life philosophy?
Our brands include, Perfect Patients (allied healthcare), Smile Marketing (dental) and we’re expanding into other healthcare verticals.
ABOUT THE ROLE
As a Digital Marketing Associate (DMA), your mission will be to partner with the Digital Marketing Specialists (DMS), providing the necessary data to assist in the planning, development, and execution of digital marketing strategies and tactics around the 5 Factors of Digital Marketing. The DMA will also work with the DMS to support client’s reactive requests as necessary.
To keep pace with the ever-changing digital landscape, you’ll be provided with ongoing training and development opportunities.
Reporting to the Team Leader, North America Digital Marketing Specialists, you’ll work with our specialist dental and medical brands, Smile Marketing and Perfect Patients, and help manage an established portfolio of practice clients. Your specific role responsibilities include:
- Collect, organize, and document all relevant site vitals data for the DMS to use to improve campaigns
- Highlight any red flags in data for the DMS to review during campaign strategy preparation
- Manage some website edits/updates while following best practices of a high converting website. These include, but are not limited to, creating new pages and updating existing pages
- Working closely with Digital Marketing Specialists on various administrative and technical tasks. These include, but are not limited to, organizing patient subscriber lists, setting up client email accounts and updating client contact records
- Support DMS with reactive client requests including internal and client communication when necessary
- DMS vacation coverage as schedule allows
- Support special projects and duties (as time allows) at the request of the DMS Team Leader or Vortala Service Management
HOW TO SECURE AN INTERVIEW
To be invited for an interview, you should possess the following skills and experience:
- Excellent command of English and outstanding communication skills (both verbal and written)
- Advanced skills with Content Management Systems (e.g. WordPress or similar)
- Working knowledge of HTML
- Knowledge and experience with:
- Google Analytics
- SEO and its best practices
- Power-user with productivity tools including email, web search, CRMs and collaboration apps (e.g. Slack)
- Excellent organizational skills to effectively prioritize tasks and initiatives
- Detail oriented and interested in working in a data driven environment
- Forward-thinker and proactive mentality
- High degree of initiative and ability to work both independently and on a team
- Display a friendly, personable and approachable manner
- Experience working with Western clients is highly desirable
Experience in the health profession and working with doctors is desirable but not essential.
Our mantra is, “the company can only grow as fast as its people.”
This means we’re committed to your ongoing personal and professional development including weekly individual and team development activities.
This is a full-time position with family-friendly hours. Although there is some flexibility on the work schedule, you would need to work 50% of your day during normal U.S. business hours 9am-5pm EDT/EST.
You’ll work from the comfort of your home office and connect with your colleagues worldwide using the most advanced online collaboration tools.
Vortala is a fast-growing, equal opportunity employer riding the healthcare and technology wave.
Ready for a new challenge with a company that cares deeply about you and your development?
APPLY HERE