Freelance Copywriter/Editor

  • Family-Friendly Hours & Work from Home

  • Fast-Growing Digital Marketing Leader

  • Healthcare Focus… Helping Doctors Succeed

In 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet.

Today, our dedicated team of 75 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and lead their digital marketing strategy.

Our core values are Trust, Service and Innovation. Our team culture is based on practicing an Outward Mindset which is the simple idea that, “our success is a by-product of helping others succeed.”

Is our culture a good fit with your work and life philosophy?

Our brands include, Perfect Patients (allied healthcare), Smile Marketing (dental) and we’re expanding into other healthcare verticals.


This is a freelance position, based in Australia.

The focus of your role will be listening to recorded interviews with doctors and creating up to ten pages of engaging website content including: the homepage; docor’s biography; about us; etc.

Here’s an example client website to illustrate the style and quality of content we are seeking.

Your specific role responsibilities include:

  • Creating patient-centric, emotionally engaging website content for chiropractic and dental websites
  • Creating blogs, newsletter articles, promotional email content for clients and edit existing content
  • Applying company best-practices for content that converts website visitors into new patients
  • Deploying state-of-the-art “writing for the web” content techniques to enhance readability, browsability, visitor time-on-page and calls to action
  • Reviewing content written by other members of the writing team to ensure it meets company standards and client expectations
  • Providing feedback to other writers as appropriate during the editing process
  • Completing all writing and editing assignments within established deadlines
  • Miscellaneous writing projects as assigned


To be invited for an interview, you should possess the following skills and experience:

  • Expert English language skills and at least 5 years professional writing experience
  • Superior written communication skills including mastery of proper sentence structure, grammar and punctuation
  • Strong organization skills and the ability to work with minimal supervision to complete writing and editing assignments within deadlines
  • Demonstrated ability to write in various tones and styles in order to effectively convey the voice of our clients
  • Strong attention to detail coupled with superior interpersonal skills to effectively edit the work of other writers and provide feedback as appropriate
  • Prior writing experience with a focus on marketing-oriented writing is a definite plus

Experience in the health profession and working with doctors is desirable but not essential.

Team member on call

Our mantra is, “the company can only grow as fast as its people.”

This means we’re committed to your ongoing personal and professional development including weekly individual and team development activities and attending the company’s annual retreat in the USA.

This is a freelance position with flexible, family-friendly hours.

You’ll work from the comfort of your home office and connect with your colleagues worldwide using the most advanced online collaboration tools.

Vortala is a fast-growing, equal opportunity employer riding the healthcare and technology wave.

Ready for a new challenge with a company that cares deeply about you and your development?


Let's Talk

Request a free, no-obligation consultation.